To achieve the greatest possible effectiveness in internet marketing, you need to make the interaction process for potential customers as intuitive and logical as it can be, and then scale the points of intersection to another audience in an analogous context, or else to the same customers but with a different message or on a different platform. Having a unique combination of tools for this interaction (communication) is a key competitive advantage for an advertising agency.
The general interest in software and technology may not allow these media to absorb the world's total advertising budget, but at the very least it teaches us to look at our inventory much more analytically than before. Contextual advertising, advertising on social media and native advertising formats are growing - especially in content projects where native advertising becomes an organic part of the material that is useful to the user. Both SEO and video advertising continue to claim their share of the advertising market. We pay attention to built-in native advertising inside the image, and to photos, quizzes, and spaces in the text and in the comments. Yes, advertising can be integrated there. And we do it.
Predictive analytics tools provide valuable information that helps telecom operators to proactively improve customer service, reduce costs, and increase profit margins. Predictive analytics also helps address customers with special offers to prevent them from leaving.
The figures show that it is very difficult to achieve noticeable growth in the standard formats, and we need to look for new tools: with good visibility, in the core, preferably with animation and interactive. Of course, we manage our clients' advertising budgets.